A Studies about Sensemaking & Identity
Introduction: The relationships between culture, sensemaking, identity and strategy are important to -understand when formulating and implementing organizational strategies. This Case Study details how the collective action of sensemaking influences strategy formulation and also, how strategy influences the process of sensemaking. Hence, sensemaking provides not only a basis for strategy development but helps to understand how the development and active management of the culture and identity can provide organizations with a competitive advantage.
Definition: On their own, culture, sensemaking and identity have fairly simple definitions; the “shared meanings and understandings of an organization,”i the process of the social construction of meaning within that organization and, finally, the unique features that differentiate an organization. However, when viewed as a set of combined forces, this triumvirate plays a key role in the way strategy is shaped and defined. The crucial factor for understanding the role of culture, sensemaking and identity for strategy is the employee of the organization. Keep reading..
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