Challenge: As a national mortgage banking organization, Lend America was looking for a marketing piece that would catch and keep the attention of their target audience, residential mortgage portfolio holders. In promoting their programs, they wanted to provide the necessary information to those who could benefit from their services and offer a unique opportunity to do so.
Objectives: Lend America wanted a bold and eye-catching design that was not overwhelmed with content. Instead, the main marketing messages should be clear, concise, and encouraging to the reader. The theme should be something that elicits relief, but still appeal to the financial community and entice them to read further and ultimately contact Lend America for more information. Click here to read more…
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