A trade association was positioned as a small division of a much larger industry association. The association was having difficulty obtaining the staffing and financial resources from the larger organization to pursue a more aggressive public policy agenda, as well as a more entrepreneurial approach to building association revenue.
The Challenge: A trade association was positioned as a small division of a much larger industry association. The association was having difficulty obtaining the staffing and financial resources from the larger organization to pursue a more aggressive public policy agenda, as well as a more entrepreneurial approach to building association revenue. Click here to read more…
The post Case Study on Instilling Entrepreneurial Thinking in a Dynamic Industry Setting appeared first on CaseStudy.co.in.