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Case Study on Washington Wizards

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Challenge: As a professional sports team in a highly competitive league, the Wizards organization has had its share of wins and losses over the years. In the NBA, winning is critical to a eam’s success as it ties directly to the ability to draw fans, attract top talent, and generate revenue. One key step toward winning is building a strong team of skilled players. In an effort to rejuvenate the team and increase its winning percentage, the Wizards brought in a new President of Basketball Operations, Ernie Grunfeld, and a new Head Coach, Eddie Jordan, in 2003. Washington Wizards

Case Study on Washington Wizards

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