A Case Study on Social Media Use in the City of Ottawa

Case Study about Social Media Use in the City of Ottawa

Background: The City of Ottawa started to experiment with the use of social media tools during the spring of 2008. The initiative is being led by the E-Media team within the Corporate Communications Branch, in partnership with the Information Technology Services (ITS) Department. The first efforts focused on R&D and some fundamental information sharing using RSS.

Innovation: Using social media tools is really not about the tools. The tools are innovative, new, and different from other tools used in the past, but they are still just tools/technologies. The fundamental innovation is in the approach to work – pooling the knowledge, expertise, and skills of employees from across the organization to work jointly on shared goals and objectives and to conduct their business in an open and transparent manner that is subject to the scrutiny of others.  Keep reading…

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